Chicken for Charity, a PUBG tournament by SpecialEffect, rallies the gaming industry to support disabled gamers with an exclusive Kylo Hen pin.

Okay so I just stumbled upon the most heartwarming thing in the gaming world right now and I HAVE to share it with you all. Picture this: a massive PUBG tournament where the biggest names from the gaming industry go head-to-head—not just for bragging rights, but to help people with disabilities actually PLAY video games. Like, seriously, could it get any more wholesome?! I don’t think so.

I’m talking about Chicken for Charity, the annual fundraising showdown run by SpecialEffect, a UK-based charity that does genuinely life-changing work. In 2026, they’re back with yet another epic edition (honestly I’ve lost count of how many years they’ve been doing this—it’s that iconic!). The whole vibe? Crazy fun, light-hearted competitive chaos, and so much banter between rival studios. And yes, it’s all happening on Twitch, so you can be part of it from your couch at home.

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Let me break down why this event is absolute gold. Twenty-five teams from across the games industry will be fighting it out in PUBG—think Sega Europe, Xbox UK, Playground Games, Splash Damage, and even KFC Gaming (yep, the chicken meme is real and delicious). The stream kicks off at 5pm BST on the SpecialEffect Twitch channel, and trust me, the chat alone is worth tuning in for. It’s this beautiful mix of friendly trash talk and people just rooting for a cause bigger than a chicken dinner.

But here’s the part that really got me: The Koyo Store stepped in to create something extra special for this year. They made a one-off collectable pin badge featuring SpecialEffect’s mascot, Kylo Hen—a little chicken that somehow captures the whole spirit of the event. Only 500 of these badges exist, and you can snag one by making a small donation during the stream. All the money goes straight to helping gamers with disabilities access the hobby we love. I mean, how could you say no to that? It’s merch with a meaning, and honestly, my pin board is just calling for it.

I was reading what Lee Townsend, MD of Koyo, said about this whole thing, and it stuck with me. He basically gushed about how SpecialEffect does “truly amazing work” and how stoked they were to join forces with other awesome companies. And honestly, that excitement is contagious. You can just feel the community coming together, and it reminds me why gaming can be such a force for good.

The event coordinator, Tom Donegan, described it perfectly: “a unique event bringing the games industry together for some light-hearted competitive gaming and friendly banter between rival companies.” That little rivalry adds so much spice—imagine watching the teams go beak-to-beak knowing they’re all there for one common goal. Last year they completely smashed the donation total, and this time they’re hoping to go even bigger. With the limited-edition Kylo Hen pins flying around and an audience that’s more involved than ever, I have zero doubts they’ll pull it off.

So what can you do? Well, if you’re from a game dev studio or a gaming-related business and you want in, you can still email and try to bag a spot (though at this point you might have to wait till next year because these slots fill up so fast—it’s that popular!). For the rest of us mere mortals, just show up on Twitch, cheer loudly in chat, and maybe grab a pin badge before they’re gone forever. The feeling of being part of something this big is, I’m telling you, priceless.

And it’s not just about the tournament itself. Every donation, every shared stream link, every tweet about the event helps SpecialEffect provide much-needed support to disabled gamers across the UK. I’ve seen videos of people using eye-tracking tech to play their favorite games for the first time because of this charity, and it honestly makes me tear up. That’s the real victory royale right there.

I’m already setting my reminder for the broadcast, and my wallet is ready for that pin. If you love gaming and you love seeing the community lift each other up, you need to be there. See you in the Twitch chat, squad—let’s make some noise and break last year’s record! 🐔💜

You know what’s even better? These kinds of events remind us that gaming isn’t just about winning or K/D ratios—it’s about connection. And when that connection helps someone pick up a controller for the first time in their life? Yeah, that hits different.